Slice culture, made in the UAE.
URBN is a modern New York–style pizza brand built for the new generation of urban dining. Big slices, 20" pies, zero compromise.
The concept
01 / Who we areWe don't aim to be one of many. We aim to be the reference point. URBN is movement, culture and the everyday rhythm of the city.
URBN brings the energy and culture of New York–style pizza into a modern, urban format — fast-paced, expressive and contemporary, inspired by the streets of New York.
From our food to our design and customer experience, every detail is crafted to represent confidence, character and long-term vision. While many brands follow trends, URBN focuses on setting standards.
- 01
Bold branding
A visual identity you spot from across the mall.
- 02
Premium ingredients
Fior di latte, Parmigiano Reggiano, truffle, slow-braised short ribs.
- 03
Efficient service
A tight system built for speed and consistency, every single slice.
Lookbook
The spreadNot one of many. The reference point.URBN
Match point
Pies to goThe spotStreets of New York. Heart of the UAE.@eaturbn
Whole pie
The crewMore on Instagram & TikTok →Follow @eaturbn
Mission
& vision
To deliver one of the most authentic and consistent New York–style slice experiences in the UAE.
To expand URBN into prime locations across the UAE and become a leading reference for modern pizza.
Not staff.
Brand ambassadors.
Our team is at the core of our success. From kitchen operations to customer interaction, every team member is trained to deliver consistency, speed and quality at every touchpoint.
They bring the URBN experience to life every day, across every location.
Find us
03 / VisitAl Ain
URBN Pizza — NY Slice
Shiab Al Ashkhar, Zoo District
Al Ain, Abu Dhabi, UAE
Dubai & Sharjah
Built to scale
04 / Landlords & developersHigh street
Street-facing stores with strong visual presence.
Containers
Compact, fast-deploy units for outdoor destinations.
Food courts
High-footfall service, built for speed.
Lifestyle destinations
Adding energy and repeat traffic to prime locations.
Why URBN?
URBN is designed to perform in high-footfall environments. With a scalable model and proven operational structure, we integrate seamlessly into lifestyle destinations — adding energy, relevance and long-term value.
- Fast service that keeps queues moving
- A strong, instantly recognisable visual identity
- Consistent product quality at every location
- A loyal, growing following driven by social media
- Structured systems and training for efficient expansion